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Digital Marketing Essentials

Your digital marketing strategy must aim for impact. This means video content, influencer marketing, SEO, staying on top of social trends, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills, tools a

Facebook for Business Simplified

Don’t be daunted or confused by this popular social media platform. Learn how to use Facebook to reach a targeted audience, build brand loyalty, increase your web traffic, and expose your business to potential customers and clients.

Boost Business with Facebook Advertising

Don’t rush the setup of a Facebook ad. It requires thought and consideration. Variables include your target market, budget, and the duration of the ad. After your advertisement has ended, you can view analytics to understand user behaviour and engagement.

Social Media Marketing 101

Learn which social media platforms are best for finding your target audience, the intricacies of each channel for business, and how to increase brand loyalty and boost web traffic.

Simple Steps to Build Your Website

Websites are a critical communication channel for businesses. Most consumers rely on the internet to find the product or service they need, so without a website, your small business is missing a critical opportunity for discovery. It’s time to level up your marketing with an online presence.

Neighbourhood Learning Centres

Introduction to MYOB including Payroll - Online day classes

MYOB - this course will help you develop competence in a range of essential bookkeeping functions, accounting and banking procedures. Sales recording, inventory management and reconciliation.

Introduction to MYOB including Payroll - Online evening classes

MYOB - this course will help you develop competence in a range of essential bookkeeping functions, accounting and banking procedures. Sales recording, inventory management and reconciliation.

Knox City Council Events

Get Found on Google with SEO

Search Engine Optimisation is a marketing method that increases your website’s visibility in search engine results. Gone are the days of White Pages listings—now we’re talking Google and Amazon. Mobile technology has given control to consumers, so you need to position your small business where it can be found online.

Neighbourhood Learning Centres

XERO - Accounting

Xero is a powerful online accounting software program. You can log in online anytime and view live business financials on Mac, PC, tablet or mobile.

Knox City Council Events

Create Email Campaigns with Mailchimp

Learn how to use email marketing, engage recipients, and get value from your audience! Develop strategies that align with your business goals. Improve customer loyalty and market share. Send content that consumers value. You can take advantage of email marketing to encourage online sales, traffic to your online store, and authentic customer recommendations.

Design Like a Pro in Canva

Canva is a free, easy-to-master content creator for visual marketing. You can create a custom project, logo, infographic, flyer, social media post, web banner, and much more. Canva is well suited to small businesses, as it offers social media graphic templates already sized for each platform; an array of stock images, illustrations, and fonts; a comprehensive editing panel; visual hierarchy for the various components of your design; and high download quality.

Engage Real Followers on Instagram

Instagram is an incredibly powerful social media platform—the second most engaged network after Facebook. Learn tools and tactics to engage with your audience and how to turn conversations into conversions.