Design2Thrive - Business Transformation Program

Design2Thrive is a revolutionary Victorian Government initiative for Victorian SME and NFP organisations that are keen to drive sustainable, profitable growth.

An interactive 12 month immersion in design-led thinking across strategy, culture, marketing and product design, Design2Thrive uses world’s best practice to educate and empower owners and senior managers to realise their vision, aspirations and successfully achieve their company’s full potential.


Massive outcomes achieved by previous company graduates:

- All companies expect to increase both export and interstate sales

- Projected export sales up to 38% and interstate sales by 18%

- 95% expect to increase their turnover, profit margin and staff numbers

- 76% expect to increase their market share

- 87% of surveyed owners indicated increased confidence about the future growth and the sustainability of their businesses

(Source: Independent Government Report, 2015)


Design2Thrive is a comprehensive, on-site and interactive program comprising 5 stages delivered over a 12 month period. Delivered by three industry leaders, the program focuses on identifying issues and opportunities, developing a practical action plan, providing tools and mentoring to empower and support teams to achieve successful implementation.













































The Victorian Government is providing very generous financial support with upwards of $90,000 in consulting services available to each company joining the program. Each participating company will also be asked to provide a co-contribution of $10,500 towards the overall cost of this transformational 12 month program.


 The Victorian Government has recognised the importance of the Not-For-Profit sector by funding a tailored program with over $45,000 worth of consulting fees directed to each organisation that is accepted into the program.




‘D2B has been the best ever engagement sponsored by government’ ‘D2B has given us the confidence to transform from ‘challenger brand’ to ‘market leader’ 

Nick Diggens - Chairman & Owner, Lotus Folding Walls & Doors

'We now use the D2B processes right across the business, they are part of our operational DNA’ ‘It feels like a totally different company. We are confident, we have better focus, we are true to the brand – authentic.’

Michele Duncan – Creative Director, Linen House

‘Doing D2B with Roger, Andrew and Grant was the best thing we have ever done in 25 years in business’‘We’ve rebranded, grown our design resources and capabilities, and transformed the business from being seen as a contract manufacturer to become a valued partner and solution provider to global brands like Mercedes’

Erika Hughes – Director, Integra Systems

‘Learning about the ‘disrupt Lego’ strategy when on the D2B CEO Study Tour to Denmark was a wake-up call. We’ve been thinking about our business differently since then, using D2B implementation as the basis for a ‘disrupt Fleetmark’ initiative’

Dean Coates – Director, Fleetmark

A great D2B strength has been the ongoing mentoring by Andrew, Roger and Grant’ ‘We now have a clear definition of our values, a new strategic plan, rebranding plan and a revised product development process’ ‘Business thriving…silos broken down…everyone united…D2B tools really useful…’

Lindsay Wakefield – Managing Director, Safetech ST

‘We now have a clear focus on where we are taking the business, using design as THE major focus…we are now executing to the highest possible standard’

Dean Joel – Managing Director, a_space


To find out more about the program visit and contact:

Loretta Wylde, Program Manager


m: 0426 053 183