Ritchies Rowville innovative concept store a hit

Ritchies IGA Rowville has made a significant investment in a Fine Food and Wine Merchant concept store with many innovative features.

The store redesign was based on the Ritchies Dromana store, which has been named Winner 2019 International IGA Retailer of the Year beating more than 10,000 stores worldwide.

The concept behind the new design was based on a fresh food marketplace look and feel with the fresh offering covering 45 per cent of the total floor space. 40 new staff have been employed as a result of the redevelopment.

Features include a Turkish delight selection offering 40 different types of the sweet treat, an extended hot food range, a delicatessen showcasing an array of hard, soft and wrapped cheeses, continental small goods, gourmet pastries and antipasto.

Fresh fish, poultry, a meat department with dry aged beef, a Pie Face hot food case, fresh sushi made on site, artisan breads, in-house pizzas and a cold-pressed juice section are added attractions.

Vegan, vegetarian, gluten free and allergen free foods have been added along with a “Healthy Living” selection of ingredients and ready to go foods that have been handpicked by Ritchies’ own nutritionist and naturopath.

A first for any of the Ritchies stores is a gifting area that houses items such as flowers, scented candles, gourmet chocolates and coffee gift sets.

The liquor store has also been transformed and focuses heavily on Yarra Valley wines, premium spirits and has three tasting zones.

To promote the opening of the store, Ritchies sent out a 24-page coffee-table booklet to 30,000 households.


Ritchies’ donations to local organisations through its community benefit card has reached $49 million.