Melbourne Innovation Centre - Digital Solutions

 Australian Small Business Advisory Service upcoming workshops for the remainder of 2021 are as follows: 

Christmas is often a peak time for many businesses, and in this webinar we look at how to effectively use email to maximise your impact this Christmas season. We’ve got a few challenges this Christmas with these current COVID times, so we will be looking at both tactics, offerings and ideas to help you get cut through with your emails.

In this workshop we will cover:

  • Best tactics for your email program, including tips to overcome deliverability issues
  • Tweaks and considerations for Christmas – and aligning to COVID
  • Content, tools and ho ho ho heaps of ideas for content.


Your business’ online presence is made up of many parts—website, social media, online directories, guest posts, media releases, and so on. It’s important that all components are consistently delivering your brand voice and message to your customers.  

In this workshop, you will learn how to evaluate your online presence and take steps to achieve your business goals.  Doing this can ensure consistency across messaging and keep you informed as to what people are saying about your business. 

In this workshop, we will cover:

  • Why to audit your online presence
  • Identifying goals and targets
  • Auditing your website
  • Auditing social media accounts
  • Auditing your My Business Account
  • Auditing tools and tips
  • Apps that will boost your productivity  — Thursday 2 December 2021 - 12:00 PM - 2:00 PM 

Boosting productivity, particularly when working remotely, can be a challenge.

This practical webinar will show you some of the best apps out there to help you get more done.

We’ll cover:

  • Different apps on the market (free and paid)
  • Ways to optimise their usage
  • Productivity hacks 

Register for this online workshop to learn how to use apps to increase your output


There’s a difference between being on Instagram and using Instagram to boost business. Instagram is a powerful social platform for small businesses selling visually appealing products or services. Feature your brand to followers while using trending hashtags to expand your reach.

Instagram is an incredibly powerful social media platform—the second most engaged network after Facebook. Learn tools and tactics to engage with your audience and how to turn conversations into conversions.

Here's a quick taste of some of the topics we'll discuss:

  • The benefits of Instagram for visual small businesses
  • Setting up an appealing Instagram account
  • Establishing a recognisable, desirable brand—in every post
  • Gaining a strong, relevant following
  • Rules and etiquette—how and how not to behave on Instagram
  • This workshop is for small business owners who want to:
  • Start an Instagram account for their small business
  • Grow an Instagram following
  • Better utilise Instagram for their small business