Knox Economic Development eBulletin

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Digital Upskills Program

This unique program focuses on providing practical digital marketing know how for the small to medium businesses of Knox.

We want to set you up for success to apply digital marketing to your business with results.

We recommend attending the first workshop in order to create a robust action plan for your business that future learnings can be applied to.

 

About the program 

This program is designed around the participants creating their Digital Marketing Action Plan and then implementing it over a ten week period.

The program provides support and help in the form of: 

  • Workshops covering the essentials for digital marketing 
  • Action worksheets for each workshop to apply the knowledge and progress your digital marketing action plan 
  • Tailored support via the weekly Office Hours Sessions, where you get to ask questions, help to troubleshoot, and even deep dive into content from the workshop
  • Further support from a private community of other participants and your dedicated digital marketing expert
  • Access to cheat sheets, templates, and additional helpful resources
  • One hour strategy and solution sessions (available to the first 20 registrations only) 
     

At the end of this program, participants will have: 

  • Developed a customer journey map
  • Created a Digital Marketing Action Plan 
  • Made progress on implementing their program 
  • Understand how to measure the results and start to improve and grow. 
     

This is a unique opportunity for businesses to leap ahead with digital marketing initiatives. 

Topics covered 

Over ten weeks, we will cover the following topics:

You must register as a participant for the overall Digital Upskills Program in order to register for individual workshops. This will give you access to all of the workshop tools.

Register Now
 

Date Topic Register
13th July Create your digital marketing and action plan Register Now
20th July Creating social media content Register Now
27th July From zero to 100 Canva skills Register Now
3rd August LinkedIn for small business Register Now
10th August Facebook for business and boosted posts Register Now
17th August Instagram essentials Register Now
24th August Social media ads Register Now
31st August Search fundamentals and getting started with SEO Register Now
7th September Google Ads done right Register Now
14th September Getting started on YouTube for small business Register Now

 

Find out more

For further assistance, please contact Economic Development via email: business@knox.vic.gov.au or call 9298 8000.