Create Marketing Campaigns with MailChimp - FULLY BOOKED

18 Jun 2019 9:30am

The Australian Small Business Advisory Services (ASBAS) program provides low-cost, high-quality digital advisory services targeted at Australian small businesses. Melbourne Innovation Centre is delivering the program across Victoria, in partnership with Melbourne’s Eastern region councils Knox, Manningham, Maroondah, Monash, Whitehorse, and Yarra Ranges.

What is included in the program?

The program supports your online business needs by offering the following:


Workshops are often the entry point into the program for small businesses. For a one-off fee, you can attend workshops in Melbourne’s East.

This program is a collaboration with Knox, Manningham, Monash, Maroondah, Whitehorse and Yarra Ranges.

The Knox workshops are as follows:

  • Profile Building and Networking on LinkedIn - 29 May 2019, 9.30am to 12.30pm 
  • Create Marketing Campaigns with Mailchimp - 18 June 2019, 9.30am to 12.30pm 
  • Cyber Security for Small Business - 26 June 2019, 9.30am to 12.30pm 
  • SEO Foundations for Small Business - 10th July 2019, 9.30am to 12.30pm 

*Please see the ASBAS Digital Solutions portal for topics and dates of other workshops in Melbourne's Eastern Region Councils. 

Participating in the intensive group workshops will provide the foundational knowledge you need to get the most out of your mentoring appointment.


Mentoring is delivered one-on-one (2 hours per ABN) and will provide your small business with a Digital Needs Assessment and a Digital Engagement Plan. The mentoring appointment can be self-directed, so if you have questions or are seeking personal guidance with your online activities, this is your opportunity!


The online ASBAS Digital Solutions portal offers step-by-step learning to bridge the gaps in your business. These easy-to-follow lectures can be completed at your own pace, in your own time. The modules provide all the information you need to digitise your business.


Webinars will be added to the online Digital Solutions portal, providing additional opportunities for you to learn from experts.

How much does the program cost?

The ASBAS Digital Solutions program requires a single $55 payment, which grants you full access to all of the above outlined components of the program.

Are you eligible?

Does your business have less than 20 employees? Do you have an Australian Business Number (ABN)? If you’ve answered YES to both questions, you are eligible for the ASBAS Digital Solutions program!

How do you sign up?

Simply visit the ASBAS website and select your region as Victoria. You can then read more about the program and sign up by clicking the blue “Sign up” button.

Once you’ve signed up and paid $55, you will receive a welcome email asking you to confirm your registration. Follow the prompts to confirm your email and password, and you will then have full access to the ASBAS Digital Solutions portal.

You will be able to access the online learning modules, as well as view and book upcoming workshops in Victoria, and book your mentoring appointment.

Need Assistance?

Please contact Melbourne Innovation Centre on (03) 9490 1402 or email for more program information or assistance with registration.

Create Marketing Campaigns with MailChimp - Knox

Email marketing is a low-cost way to promote your small business. Frequent email campaigns can have a positive effect on brand loyalty and awareness if used to inform, engage and reward participants. So how do you make your campaign stand out in the surge of emails landing in a customer’s inbox daily? 
Develop strategies that align with your business goals. Improve customer loyalty and market share. Send content that consumers value. You can take advantage of email marketing to encourage online sales, traffic to your online store, and authentic customer recommendations. 

Here's a quick taste of some of the topics we'll discuss: 

  • The significance or email marketing for your small business 
  • Incorporating email marketing in your digital strategy
  • Building a targeted email list 
  • Writing effective subject lines and campaign content
  • Creating engaging designs for your campaigns 
  • Rules and etiquette—the dos and don’ts of email marketing   

 This workshop is for small business owners who want to: 

  • Understand email marketing and its place in small business 
  • Learn how to create professional email marketing campaigns
  • Connect with customers—and stay connected (no unsubscribes!)  

Register for this workshop to learn how to use email marketing, engage recipients, and get value from your audience.  

When: Tuesday 18 June 2019
Time: 9.30am - 12.30pm
Where: Room 4, Knox Civic Centre, 511 Burwood Highway, Wantirna South


Knox City Council