Profile Building and Networking on LinkedIn - ASBAS

29 Jul 2020 9:30am

The Australian Small Business Advisory Services (ASBAS) program provides low-cost, high-quality digital advisory services targeted at Australian small businesses. Melbourne Innovation Centre is delivering the program across Victoria, in partnership with Melbourne’s Eastern region councils Knox, Manningham, Maroondah, Monash, Whitehorse, and Yarra Ranges.

What is included in the program?

The program supports your online business needs by offering the following:


Workshops are often the entry point into the program for small businesses. For a one-off fee, you can attend workshops in Melbourne’s East.

This program is a collaboration with Knox, Manningham, Monash, Maroondah, Whitehorse and Yarra Ranges.

The Knox workshops are as follows:

  • Enhance Business Efficiency with the Cloud - 3 March 2020, 9.30am to 12.30pm 
  • Digital Marketing Essentials - 6 May 2020, 9.30am to 12.30pm 
  • Facebook for Small Business - 17 June 2020, 9.30am to 12.30pm 
  • Profile Building and Networking on LinkedIn - 29 July 2020, 9.30am to 12.30pm 

*Please see the ASBAS Digital Solutions portal for topics and dates of other workshops in Melbourne's Eastern Region Councils. 

Participating in the intensive group workshops will provide the foundational knowledge you need to get the most out of your mentoring appointment.


Mentoring is delivered one-on-one (2 hours per ABN) and will provide your small business with a Digital Needs Assessment and a Digital Engagement Plan. The mentoring appointment can be self-directed, so if you have questions or are seeking personal guidance with your online activities, this is your opportunity!


The online ASBAS Digital Solutions portal offers step-by-step learning to bridge the gaps in your business. These easy-to-follow lectures can be completed at your own pace, in your own time. The modules provide all the information you need to digitise your business.


Webinars will be added to the online Digital Solutions portal, providing additional opportunities for you to learn from experts.

How much does the program cost?

The ASBAS Digital Solutions program requires a single $55 payment, which grants you full access to all of the above outlined components of the program.

Are you eligible?

Does your business have less than 20 employees? Do you have an Australian Business Number (ABN)? If you’ve answered YES to both questions, you are eligible for the ASBAS Digital Solutions program!

How do you sign up?

Simply visit the ASBAS website and select your region as Victoria. You can then read more about the program and sign up by clicking the blue “Sign up” button.

Once you’ve signed up and paid $55, you will receive a welcome email asking you to confirm your registration. Follow the prompts to confirm your email and password, and you will then have full access to the ASBAS Digital Solutions portal.

You will be able to access the online learning modules, as well as view and book upcoming workshops in Victoria, and book your mentoring appointment.

Need Assistance?

Please contact Melbourne Innovation Centre on (03) 9490 1402 or email for more program information or assistance with registration.

Profile Building and Networking on LinkedIn - Knox

LinkedIn is one of the first platforms people visit to learn more about you. Think of it as a modern resume, a personal profile that will help you build strong professional networks. Having a LinkedIn profile can position you as an influencer and add credibility to your business and brand. It can also drive traffic to your website. 

LinkedIn is a powerful tool. Use it to make new connections, generate leads, and build your brand. It’s an effective method of recruiting new talent, so use it to access qualified job applicants.  

Here's a quick taste of some of the topics we'll discuss:

  • The benefits of LinkedIn
  • Building an influential presence
  • Creating content to engage and drive traffic to your website
  • Rules and etiquette - how and how not to behave on LinkedIn

 This workshop is for small business owners who want to: 

  • Start a LinkedIn profile
  • Grow their LinkedIn following
  • Better utilise LinkedIn for your small business

Register for this workshop to learn how to use LinkedIn to get noticed, build a strong network, and become a figure of authority in your industry.

When: Wednesday, 29 July 2020
Time: 9.30am - 12.30pm
Where: Room 4, Knox Civic Centre, 511 Burwood Highway, Wantirna South



**If you have previously registered for the program and paid $55, please call MIC on (03) 94901402 or email for the unique coupon code to register for this workshop**




Knox City Council