Intellectual Property: How to Protect your Brand, Idea or Creation
17 May 2022 12:00pm
This session will give you the tools you need to help understand the basics of trade marks, designs, copyright, patents and trade secrets so you can understand how intellectual property (IP) can apply to your business and what your next steps might be to safeguard your IP assets. There will be a particular focus on brand selection and protection in Australia and overseas where workshop participants will learn:
- Why branding is so important and how to select and build a strong brand
- The importance of clearance searches prior to launching a new brand or entering a new market
- Top tips for protecting your key brands, including logos and taglines
- How registering your valuable trade mark rights can protect your brand from misuse
By registering for this workshop, you consent for your personal information to be collected by Melbourne Innovation Centre and Macpherson Kelly to be used for the purpose of reporting on, the evaluation, and improvement of the Digital Solutions program. By registering for this workshop, you consent to being contacted by both the Melbourne Innovation Centre and Macpherson Kelly which may include marketing and promotion purposes.