Digital Upskills Workshop 6 - Paid Promotion on Facebook and Instagram

23 Apr 2024 6:00pm

Boronia Library: 7 Park Cres, Boronia VIC 3155

Are you ready to unlock the full potential of Meta Facebook and Instagram advertising and drive real results for your business? Join us for an in person immersive workshop designed specifically for newcomers to Facebook ads. Whether you're a small business owner looking to expand your reach or a marketer aiming to optimise your ad spend, this workshop is your roadmap to success.

Here's what you'll learn:

  • Navigating Facebook Ad Options: Understand the diverse range of advertising options available on Facebook and Instagram and learn how to choose the right ad format for your goals.
  • Key Elements for Success: Discover the essential elements that make up a successful Facebook/Instagram ad campaign. From compelling ad copy to eye-catching visuals, we'll teach you how to craft ads that grab attention, drive engagement, and generate results.
  • Strategic Planning for Optimal Performance: Learn how to plan and strategise your Facebook ads for maximum impact. We'll cover targeting strategies, budget allocation, and scheduling techniques to ensure your ads reach the right audience at the right time for the best possible results.
  • Considerations When Hiring a Professional: We'll share tips for evaluating expertise, and selecting the right partner to help you achieve your advertising goals.
  • Measuring Success: Learn how to measure the success of your Facebook ad campaigns and track your return on investment (ROI). We'll cover essential metrics, such as click-through rates and conversion rates, and show you how to use Facebook Ads Manager to analyse performance and make data-driven decisions.
  • Hands-On Demonstration:  Gain practical experience by following along with a live demonstration of setting up an ad campaign using Facebook Ads Manager.

Don't miss this opportunity to learn what you need to know about Facebook advertising to get started and see results.