Digital Upskills Workshop 9 - Google Ads Mastery

14 May 2024 6:00pm

Boronia Library: 7 Park Cres, Boronia VIC 3155

Are you ready to supercharge your business with Google Ads? Join us for a in person workshop designed specifically for newcomers to Google Ads. Whether you're a small business owner looking to expand your online presence or a marketer aiming to drive targeted traffic to your website, this workshop is your ticket to success.

In this workshop, we'll guide you through every step of the Google Ads journey, ensuring you have the knowledge and skills to set up your ads for maximum impact. From campaign creation to performance tracking, here's what you can expect to learn:

  • Campaign Setup Demystified: Walk through to set up a Google Ads campaign from scratch. We'll walk you through the process, ensuring you understand how to choose the right campaign type, target audience, and budget to achieve your goals.
  • Profitability Insights: Understand how conversions are the key metric that indicates whether your ads are delivering a positive return on investment.
  • Common Pitfalls and Solutions:  Uncover the key reasons why Google Ads campaigns may underperform and learn how to avoid common pitfalls. From targeting issues to ad copy mistakes, we'll share best practices to help you sidestep potential roadblocks and stay on track for success.
  • Ad Format Mastery: Explore the different ad formats available on Google Ads and learn how to choose the right format for your goals looking at text ads, display ads and video ads.
  • Hiring Considerations: Gain insights into what to look for when hiring a Google Ads specialist or agency. We'll provide guidance on assessing expertise and selecting the right partner to support your advertising efforts.
  • Measuring Success:  Finally, learn how to effectively measure the success of your Google Ads campaigns. We'll look at the Google Ads dashboard so you can understand what to review and monitor to ensure your ads succeed.

Don't miss this opportunity to kickstart your Google Ads journey with confidence. Whether you're new to online advertising or looking to refine your skills, this workshop is your roadmap to Google Ads mastery.