Social Media Strategy for 2026: AI, Community and Conversions
21 Apr 2026 6:00pm
Date: Tuesday 21 April 2026
Time: 6:00pm – 8:00pm
Location: Boronia Library
Cost: $10
Social media in 2026 is no longer about posting more, it’s about posting smarter. With algorithms evolving, AI tools becoming more accessible, and audiences craving authenticity, businesses need a clearer strategy to cut through the noise and create real impact.
This practical workshop is designed to help small business owners rethink their social media approach for the year ahead. You’ll learn how to use AI insights and automation to save time, while still building genuine connections with your audience and driving meaningful results. The session focuses on community, storytelling and conversion, helping you move away from chasing followers and towards creating content that actually supports your business goals.
Participants will explore what’s changed across major social platforms in 2026, how to choose the right channels for their business, and how AI is influencing algorithms and engagement. The workshop will also cover how to build a loyal online community, develop content pillars that align with the customer journey, and integrate organic and paid strategies effectively. You’ll gain practical tools for content planning, scheduling and performance tracking, along with guidance on responding to low engagement or negative feedback.
By the end of the session, you’ll leave with a clear three-month social media action plan and a flexible framework you can adapt as platforms continue to evolve.
This workshop is ideal for small business owners who want to grow their audience and engagement sustainably, without burning out or relying on constant posting.