Marketing When Customers Are Spending Less
19 May 2026 6:00pm
Date: Tuesday 19 May 2026
Time: 6:00pm – 8:00pm
Location: Bayswater Library
Cost: $10
Marketing in 2026 is being shaped by two powerful forces at once: customers are becoming more cautious with their spending, while technology continues to evolve at an unprecedented pace. For many businesses, it’s becoming harder to tell which trends are worth investing in and which are simply adding to the noise.
This fast-paced and practical workshop is designed to help business owners cut through the hype and focus on what actually matters. The session breaks down the most talked-about marketing changes in 2026, from AI-driven search and generative content to privacy regulations and shifting customer expectations, and translates them into clear, realistic actions you can take.
Participants will explore how consumer behaviour and trust are changing, what the rise of “search everywhere” means for visibility, and how generative AI is impacting content creation and SEO. The workshop also covers the growing importance of first-party data, privacy compliance, and maintaining authenticity through human oversight. Rather than chasing every new tool, you’ll learn how to test ideas quickly, adapt with confidence, and make smarter decisions about where to invest your time and budget.
By the end of the session, you’ll walk away with a simple, repeatable framework for evaluating marketing trends and prioritising digital investments, helping your business stay current without feeling overwhelmed by constant change.
This workshop is ideal for businesses that want to stay informed, agile, and competitive in 2026, without overcomplicating their marketing or losing focus on what their customers truly value.