Marketing when customers are spending less and tech keeps changing
19 May 2026 6:00pm
Date: Tuesday 19 May 2026
Time: 6:00pm – 8:00pm
Location: Bayswater Library
Cost: $10
Marketing in 2026 is being shaped by two powerful forces at once: customers are becoming more cautious with their spending, while technology continues to evolve at an unprecedented pace. For many businesses, it’s becoming harder to tell which trends are worth investing in and which are simply adding to the noise.
This practical workshop is designed to help business owners cut through the hype and focus on what actually matters. This workshop is ideal for businesses that want to stay informed, agile, and competitive in 2026, without overcomplicating their marketing or losing focus on what their customers truly value.
Key points covered:
• Overview of emerging 2026 marketing trends (AI, GEO, privacy, automation, reduced consumer spending)
• What’s hype vs. what’s genuinely worth adopting
• Responding to changed consumer behavior during challenging economic times
• Impact of generative AI on marketing content and SEO/GEO
• Shifts in consumer behaviour and trust
• First-party data and privacy regulations
• Rise of “search everywhere” (social, voice, AI chat)
• Content authenticity and human oversight.